Mills Adams | Designer
 Highlights from the first ever Muscle Milk Stick City Classic⏤a showdown between the Bronx and Manhattan in an epic game of stickball with a Strong Feels Good twist. 

Stick City Classic

Challenge 
Increase relevancy of MUSCLE MILK amongst New York City’s bodega owners.

Idea
Celebrate the joy of Strong Feels Good with an amplified take on one of New York City’s oldest past times.

Highlights from the first ever Muscle Milk Stick City Classic⏤a showdown between the Bronx and Manhattan in an epic game of stickball with a Strong Feels Good twist.