CARL THE BROKER

CLIENT: CHARLES SCHWAB
AGENCY: MEKANISM
DIRECTOR: JOAQUIN BACA-ASAY

I spent almost three years working on the Charles Schwab account, and in that time I got to help create a number of spots featuring CARL, the world’s worst financial advisor.

CHALLENGE/IDEA:
Use Schwab’s bad broker antihero to show all the many different ways Schwab offers a more modern approach to wealth management.