ONLY SCHWAB

CLIENT: CHARLES SCHWAB
AGENCY: MEKANISM
ILLUSTRATOR: PETER GREENWOOD

CHALLENGE:
Charles Schwab prides itself on being different than most investment service companies. But with recent growth and acquisitions, consumers were starting to see them as just another big firm. So, they asked us to help them remind investors of their values. Values that often set them apart from the other big brokerage firms.

IDEA:
Use provocative illustrations (and copy) to visually set themselves apart from their competition and remind investors that in a sea of sameness, there is only one Schwab.