MedMen
CHALLENGE
Mark the cultural change of legalization in America with the first ever national campaign for cannabis.
IDEA
The New Normal: A short film directed by Spike Jonze that exposes the controversial past of cannabis in America and celebrates our optimistic, post-prohibition future.
CHALLENGE:
Mark the cultural change of legalization in America with the first ever national campaign for cannabis.
IDEA:
The New Normal: A short film directed by Spike Jonze that exposes the controversial past of cannabis in America and celebrates our optimistic, post-prohibition future.
THE NEW NORMAL
CLIENT: MEDMEN
AGENCY: MEKANISM
DIRECTOR: SPIKE JONES
The Daily Show, New York Times, Fast Company, Forbes, Huffington Post, Contagious, Paper Magazine, Esquire, The Drum, IndieWire, High Times, AdAge & more. But most importantly, the spot was parodied on South Park, which ultimately became a recurring theme of Season 22.