SIERRA FAMILY CAMPAIGN
CLIENT: GMC
AGENCY: PREACHER
DIRECTOR: ANDERS JEDENFORS
CHALLENGE:
Bring new meaning to the longest-running tagline in the automotive industry, “We Are Professional Grade,” by making TECHNICAL MASTERY the bridge that connects GMC vehicles and drivers to Professional Grade.
IDEA:
What We Chose to Know, We Know Completely.
PHOTOGRAPHER: DAVID GUENTHER
