GOOD CHEAP BEER
CLIENT: TWO HATS (MILLERCOORS)
AGENCY: MEKANISM
BEFORE HARD SELTZERS WERE ALL THE RAGE, THERE WAS TWO HATS.
CHALLENGE:
Launch MillerCoors first-ever digitally-led campaign for a new LIME/PINEAPPLE flavored beer targeted to 21-24 year-olds who aren't into beer.
IDEA:
Good Cheap Beer. Wait, What?
PRE-LAUNCH | PRE-ROLL
LAUNCH | PRE-ROLL
IDEA:
300 million people are on Instagram Stories every day. Let’s show how much farther $5 for a Two Hats six pack goes than literally everything else through an interactive poll. Wait, what?
HOW IT WORKS:
We post a series of “Would You Rather” polls of $5 for Two Hats vs. something absurd. The story would then lead them to a coupon redeemable for a free six pack.
